Out: 1 November 2013
This social, cultural, and culinary history charts soda’s remarkable, world-changing journey from awe-inspiring natural mystery to ubiquity.
Off-the-wall and offbeat stories abound, including how quack medicine peddlers spawned some of the world’s biggest brands, how fizzy pop cashed in on Prohibition, how soda helped presidents reach the White House, and even how Pepsi influenced Apple’s marketing of the iPod.
This history of carbonated drinks follows a seemingly simple everyday refreshment as it zinged and pinged over society’s taste buds and, in doing so, changed the world.
Tom Standage, author of A History of the World in Six Glasses: “Tristan Donovan’s sparkling history traces the many intersections between soft drinks and world history, from the Civil War to the collapse of Communism, from the era of quacks and miracle cures to today’s obesity-inducing Big Gulps. It brings the centuries-long story of soda’s rise to world domination bang up-to-date, yet it goes down as easily as a glass of cola on a hot day.”
Mark Pendergrast, author of For God, Country & Coca-Cola: “An effervescent, quick-paced romp through soft drink history, from the healing waters of Hippocrates to mass-marketed soda and its role in the obesity epidemic. Along the way, Fizz bubbles with fascinating characters and their beverages that made presidents, changed cultures, and invented modern advertising.”
Publishers Weekly: “In his fascinating history of carbonated drinks, Donovan (Replay: The History of Video Games) reveals that fizz is about a lot more than just bubbles.”